Understanding that students expect a “Netflix”-like experience, she wanted students to feel as integrated with their school as they are with other areas of tech in their lives. Personalization was a key component to creating that experience. As Ferguson stated, “we saw that our students know what they want, when they want it and how they want it.”
She elaborated that the integration of AI as CSU Global started as part of an academic strategy to meet the student need, provide timely interaction and enhance the overall student experience. This would allow CSU to build a model to meet the needs of students today and tomorrow, rather than asking them to fit into CSU’s model.